Another "First" for Chief Oshkosh

On this day in 1963, the Oshkosh Brewing Company introduced 8-packs of what it was calling the glass can, a 12-ounce stubby bottle of beer. OBC claimed it was the first Wisconsin brewery to offer this style of non-returnable bottle beer in 8-packs. Everybody else had 6-packs. The 8-packs sold for about $1.25. A case of returnable bottles of Chief Oshkosh went for $2.49 at that time.

These bottles are circa 1967.

A 1968 display.

Oshkosh Daily Northwestern, July 20, 1963.