Voelkel's brewery appears to have operated in conjunction with his saloon at the northwest corner of Doty and 17th streets. Today that land is addressed as 1673 Doty Street.
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The blue boxes indicate the locations of Oshkosh early white beer breweries. |
By the end of the 1870s, these small, simple breweries were being set upon by larger breweries specializing in white beer. These "shipping" breweries sent their product into Oshkosh by rail and commandeered the local market. One by one, Oshkosh's white beer breweries closed.
Frederick Voelkel's brewery closed in the early 1880s. The Arnold brewery had stopped making beer by 1881. The Schiffmann brewery was destroyed by fire in 1878. The
Daily Northwestern's report on that fire gives a rare, though meager, glimpse inside an Oshkosh white beer brewery.
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Oshkosh Daily Northwestern, May 31, 1878. |
Schiffmann bounced back. In 1880 he was making white beer again. But the competition finally grew too stiff. In 1883, Schiffmann shuttered his brewery and moved to Montana. Oshkosh's white beer breweries were gone. People here still had a taste for the beer, but now it came from Milwaukee.
Graf and Husting
In the 1880s, the John Graf Brewery and E.L Husting Brewery, both of Milwaukee, were sending their white beer into Oshkosh. Husting used the Charlie Marsch saloon as its local depot. Marsch was on the west side of North Main Street near the river. He sold Husting’s white beer by the bottle and also on draught, which was something of a rarity in the world of white beer.
John Graf was the white beer heavyweight here during this period. Graf’s beer was widely available in Winnebago County. As the turn of the century approached, brewers like Graf ditched the prosaic white beer appellation in favor of the Teutonic weise, weiss, or weisse. The spelling was apparently at the discretion of the typesetter. The ad below, from 1898, targeted the northern portion of Winnebago County. It was typical of the upscale image Graf like to project.
Here’s another ad for Graf’s Weiss Beer. This one appeared in the mid-1880s in the window of Charles Raasch’s saloon on North Main in Oshkosh. You can see the Graf placard in the window on the right.
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Courtesy of Steve Schrage. |
Here’s a closer look at that Graf placard…
Oshkosh Berliner Weiss
White beer’s last burst of popularity here began at the turn of the century when the Oshkosh Brewing Company introduced its Berliner Weiss Beer. OBC was something of an anomaly in this regard. Most lager beer brewers steadfastly avoided making white beer. The souring bacteria necessary for its fermentation was anathema to any brewer whose business was reliant upon the production of "clean" beer. Contamination was a near mortal fear.
But OBC had an advantage most other lager breweries lacked. The company had three separate production facilities. One of them, the old Kuenzl Brewery on Harney Avenue, was no longer making beer. OBC had been flirting with the idea of turning the Kuenzl plant into a white beer brewery since the merger which created the company in 1894. Finally, in 1899, OBC pulled the trigger.
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A 1903 ad featuring OBC's Berliner Weiss. |
OBC's Berliner Weiss Beer became the brewery's fastest growing brand. In March 1900, a brewery spokesman told the Daily Northwestern, "The indications at present are that the business in Weiss Beer alone next year will be doubled."
Berliner Weiss remained a bottled beer, but the stoneware bottles Schiffmann had used were now passé. OBC's Weiss was sold in heavy, glass bottles capped with a swing-top ceramic stopper. Here's one of OBC's bottled-beer delivery wagons. Across the back gate you can see the words WEISS BEER.
Incidentally, it appears OBC used no wheat malt in its Berliner Weiss. Inventories for the brewery during this period show plenty of barley malt, corn, and rice, but not a shred of wheat. Purists held wheatless Weiss in low regard. The 1901 edition of the
American Handy Book of the Brewing, Malting and Auxiliary Trades notes, "(Corn) grits will under no circumstances yield those albuminoids that give Weiss beer its character, as wheat malt does. Certainly there seems no reason why American Weiss beer brewers should not be able to procure a good wheat malt."
People in Oshkosh didn't seem to miss the wheat. Berliner Weiss remained one of OBCs main brands of bottled beer until 1906. But as the decade came to an end, sales of OBC’s Berliner Weiss began to slump.
Tastes were changing and the beer changed with it. White beer's best years in Oshkosh coincided with a time when beer variety here was at its peak (present era excluded). Brewer's in Oshkosh were making beers ranging from pale and hoppy to dark and malty. But in the early 1900s, lighter, crystal-clear lagers began to win out. The older, more rustic and flavorful beers fell away. White beer, cloudy and sour, didn't stand a chance. By 1911, OBC had abandoned the production of Berliner Weiss. That was the end of white beer in Oshkosh.
More than 100 years later, Fifth Ward Brewing brought the production of sour beer back to Oshkosh. In early 2018 Fifth Ward released its first sour. A series of sour beers have followed. Unlike the old white beers, though, Fifth Ward's sours are aged on fruit. They've become a popular feature on the brewery's tap list. We're a long way from the days of Schiffmann, but the thirst for a locally-brewed sour remains.