|From the Oshkosh Daily Northwestern; June 21, 1913|
There’s also an interesting subtext to this ad. In the lower center portion of the ad are the words, “A Trial Is All We Ask.” It was the brewery’s way of asking the public to disregard the rumors being spread by its cross-street rival, the Oshkosh Brewing Company (OBC). In the months leading up to the opening of Peoples Brewing, OBC had done what it could to smear the reputation of the new brewery. OBC accused Peoples of making bad beer even before a drop of it had been sold out of the new brewery. At Peoples they shrugged off the slander. Early ads for Peoples asked Oshkoshers to decide for themselves if their beer was any good. The new brewery received the answer it wanted. Peoples Brewing was a success from the start and would outlast the Oshkosh Brewing Company.