|Wisconsin Telegraph October 1893|
That the Oshkosh breweries should combine took nobody by surprise. The Oshkosh Daily Northwestern had earlier published a piece predicting the likely merger, but when the inevitable happened, the principals still attempted, in vain, to keep the matter private.
|Oshkosh Brewing Co. Articles of Incorporation|
|Wisconsin Telegraph April 1894|
|Wisconsin Telegraph May 18, 1894|
Yet, it would take time for the Oshkosh Brewing Company to become completely comfortable within its own skin. Three years after the merger, the company was still running advertisements delineating the Brooklyn Brewery and the Union Brewery. But by the late 1890s the old identities would give way to a more cohesive approach. And it would take a new threat to make that happen.
As the forces for Prohibition gathered steam, the Oshkosh Brewing Company took pains to point out all that it contributed to the community. From the 35 men it employed to the $40,000 it paid annually in taxes and insurance, the Oshkosh Brewing Company wanted it known that its survival was vital to the welfare of Oshkosh. The brewery that had taken its name from the city it called home had finally come into its own.