Since 1864...

When you see brewery advertising based on history, you can bet it’s probably going to be bullshit. This one, from 1992, is full of it.

Chief Oshkosh Red Lager had absolutely no connection to the Chief Oshkosh brand produced by the Oshkosh Brewing Company. And the “Since 1864” thing is entirely off the mark. 

The first Chief Oshkosh, a non-alcoholic beer made by the Oshkosh Brewing Company, wasn’t introduced until 1928. It became an alcoholic beer at the end of Prohibition in 1933 and was discontinued altogether in 1972. 

Chief Oshkosh Red Lager was introduced in 1991 by Mid-coast Brewing, an Oshkosh-based company, that made its beer at the Stevens Point brewery. That said, it was good beer for the short time it lasted. Chief Oshkosh Red Lager came to an end in 1994.