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Looking northwest at what is now the intersection of Sawyer Street and Oshkosh Avenue, the hub of the West Side. The neighborhood was also commonly referred to as West Algoma. |
The West Side’s immigrant community was German by ethnicity. But they had been living in the Volga region of Russia before coming to America in the early 1900s. Many in Oshkosh believed that George Paine recruited the Volga Germans as scab labor. Paine had refused to rehire the workers who walked out of his mill during the riotous strikes of 1898. The Volga Germans were given those jobs. A schism was inevitable.
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Paine’s Veneer mill, circa 1914, at the southeast corner of Oshkosh and Sawyer. The lighter building near the upper right of the frame is Happy John’s Saloon (later Gordy’s Bar). |
The street names and addresses of the old West Side have changed over the years. For the sake of clarity, I’ll use the current street names and addresses in this post.
Two decades later, the hostility towards the Volga Germans remained. Their South Side neighbors called them “Rooshins” and “peasants.” The Volga Germans called the South Siders “Bohunks.” The one resentment they could all unite around was their hatred for the dry law. Like most others in Oshkosh, the West Siders revolted when liquor became illegal in January 1920. There were five saloons in the 1200 block of Oshkosh Avenue. Each of them became a speakeasy.
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Flooded speakeasy row in 1922. Looking west from Sawyer Street at what is now the 1200 block of Oshkosh Avenue. |
It was an excellent place for a speakeasy. A little out of the way, but easy to get to. The police showed limited interest in patrolling the area. And in no time, the West Side was awash in white mule; the hard-kicking moonshine sold on the street and in the speakeasies along Oshkosh Avenue.
It took just five months for the West Side to become notorious for its illegal liquor trade. The blatant defiance brought federal agents to town. The first place they took down was Fred Brunner’s speakeasy and distillery at the gateway to the West Side.
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The site of Fred Brunner’s speakeasy and distillery. Built for Louis Tyriver in 1903, this later became Repp’s Bar, as seen here on the right. |
Fred George Brunner was born in Russia in 1885. He left for America in 1909 and joined the others of his tribe on the West Side. He worked at Paine Lumber for a few years before quitting to get into the saloon business. In 1916, Brunner became an American citizen. He signed a pledge renouncing his allegiance to the Emperor of Russia and affirmed that he was neither a polygamist nor an anarchist. Then came 1920 and the dry law. Alcohol anarchism was suddenly all the rage.
Brunner got busted for selling homemade, 74-proof moonshine on a Thursday night in May 1920. In a backroom, the agents uncovered his “big copper” still, several more gallons of moonshine, and several gallons of alcohol from a stripping run ready for redistillation. The feds hauled Brunner to Milwaukee. He stood before Judge Ferdinand Geiger and declared his guilt. Brunner got a $50 fine (about $800 today). He paid up and caught a train back to Oshkosh to reopen his speakeasy.
Brunner was among the Volga Germans whose assimilation was expedited by bootleg liquor. Along with him was a younger generation born in Oshkosh whose parents had migrated from rural Russia. The elders clung to their conservative ways, intent on maintaining their distinctive culture. But their kids wanted to be hip. They wanted to be American. And when Prohibition began, there was nothing more hip on the West Side than a hip flask full of white mule.
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The symbol of independence. A Prohibition era hip flask. |
Young West Siders congregated on the street, passing the flask, in front of Louis Tyriver’s LWT Hall. The hall was the site of dances and concerts that brought in young people from every part of Oshkosh. The older crowd was appalled. “The stories told by residents of that neighborhood vary, but some of them are sensational in the extreme,” said the Daily Northwestern. A letter to the paper claimed that “the booze flows as freely as water. Young men come with stocked hip pockets, and mere boys of 16 and 17 are drunk.”
Meanwhile, speakeasy drinking on the West Side grew ever more vigorous. The feds returned again and again trying in vain to put an end to it. All five of the speakeasies in the 1200 block of Oshkosh Avenue were busted at one time or another. And each promptly reopened.
After they hit Fred Brunner’s place, federal agents returned in 1922 to invade Henry Gorr’s speakeasy. Gorr was another Volga German who came to Oshkosh from Russia. This place would rack up four busts in all during the dry years.
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Henry Gorr’s speakeasy under the red arrow, 1923. |
On that same 1922 trip, the feds busted Joe Riedy for running a speakeasy in a former saloon owned by Rahr Brewing. This speakeasy was the target of multiple raids during Prohibition for liquor violations.
Next door to Reidy was a blind tiger, a bootleg booze lounge inside the home of George Morasch. He was a Volga German who came to Oshkosh from Russia in 1903. Morasch seems to have made enough money selling drinks in his living room to afford a wholesale remodel of his dive. In 1927, he converted his home into a “soft drink” parlor. Morasch was busted again and again. But he remained resolute even after the Winnebago County District Attorney threatened to padlock his door. The city finally stripped Morasch of his soft drink license in 1932. So Morasch put the business in his son’s name, got a new license, and reopened.
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The Morasch speakeasy later became Vic’s Arcade show here with the red star. |
The saloon built by Miller Brewing in 1897 at the northeast corner of Oshkosh and Fox was also converted into a speakeasy. It was run by Wenzel Heinzel, a hard-drinking Austrian immigrant and longtime West Side saloon keeper. Heinzel’s drinking habit and liquor selling continued unabated throughout the 13 years of Prohibition.
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The darker building in the middle of the photo shows Heinzel’s speakeasy in 1922. This was later known as Mickey’s, Mr. Z’s, Frank’s Place, and finally General Lee’s. |
On the south side of the 1200 block was Happy John’s Buffet, a former saloon built by the Oshkosh Brewing Company at the corner of Oshkosh and Sawyer. When the nation went dry, Happy John’s remained wet. But ever so discreetly. The Happy John crew managed to elude the feds until 1931.
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Happy John’s shortly after the repeal of Prohibition.. Later known as Gordy's Bar. |
The dry-law farce ended in 1933. The West Side's outsider status had also ended. People from all parts of Oshkosh ventured there during the dry years to escape the repression of Prohibition. And they kept coming after Prohibition was repealed. The speakeasies became taverns, and the West Side strip became a hub for the city’s social life.... I’ll have that part of the story posted here next Sunday morning.
Special thanks to Dan Radig, Bob Bergman, and Randy Domer, all of whom helped with the photos used in this post.
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